Fuzhou, Dec. 2 (xinhua) -- a three-day exhibition of the zhangzhou flavor exhibition and exhibition will be held in fujian economic and trade exhibition center. The exhibition, organized by zhangzhou municipal government for the first time, gathers more than 200 well-known enterprises in zhangzhou. The reporter visits these enterprises to find, coping with the increasingly fierce market competition environment, zhangzhou old enterprises to seek the transformation breakthrough, to the natural, the ecological, the traditional persistence is consistent.
At the entrance of the exhibition, the event organizing committee designed 3 hardcover booths, and zishan group was one of them, and in the core position, the company's weight in zhangzhou was seen. The private enterprise will soon be in its mid-thirties, and now it is an export-oriented agricultural industrialization leading enterprise. Zishan brand as China's famous trademark, export products are known internationally. In foreign countries, the purple mountain can represent the image of China can; In zhangzhou, purple mountain food is a collective memory.
"Next year, purple mountain will be 30 years old, and transformation is the group's top priority." Fujian purple mountain flood river group co., LTD., President, told reporters that the purple mountain brand recognition in foreign market is extremely high, at home in addition to the zhangzhou local, market awareness is low, the purple mountain will intensify efforts to expand the domestic market.
Flood river that purple mountain products can conquer the so-called "eating" is in the eyes of foreigners, has excellent ability to prove that food quality and safety, it is not only form a complete set of hardware and the measures to guarantee, more is the purple mountain man reach the soul deep cognition on food quality and safety. In the process of developing domestic market, zishan group will continue to adhere to international standards and "share with the Chinese people with international quality".
"Food safety starts at the source. We have implemented the whole-process quality control measures from the field to the table, mainly eliminating the raw material pollution from the source, and advocating "pollution-free food", "green food" and "organic food". The hongshui river said that purple mountain in jiangsu huaian investment to build the "purple mountain edible fungus silicon valley industrial park", the establishment of bisporus mushroom factory cultivation base, in longyan to establish purple mountain villa. These initiatives serve only one purpose: to provide a safe and healthy green food for society and to be a conscientious enterprise.
As one of the three famous food cities in China, the annual output value of the food industry in zhangzhou has exceeded 100 billion yuan. "This is mainly due to the good ecology of zhangzhou, and abundant agricultural products as a strong support for food processing." According to wu wenyuan, director of the economic and trade commission of zhangzhou city, zhangzhou food sells well in all corners of the country, and green, healthy and ecological are the biggest signs.
In addition to zhangzhou food, "zhangzhou sanbao" (pien huang, baobao, daffodil) is also the "zhangzhou flavor" represented by the exhibition. Legend has it that pien tze huang was the secret ingredient of the Ming dynasty hospital, and then the people of the republic of China were born in the period of the republic of China. The five hundred year history and inheritance of pien tze huang, is now the old Chinese character, or the national intangible cultural heritage.
As the reporter saw on the scene, the booth of pien huang was not displayed as a drug or health care product, and its various cosmetics were neatly placed on the counter. "This is the plate we're pushing now." Zhangzhou slice seed Huang pharmaceutical co., LTD., chairman of Feng Zhongming said that piece of wang Huang listed this year just 10 years, performance steady growth, at present, the company's main pharmaceutical, cosmetics and cosmetic products, health food three major parts. Recently in marketing, the main push cosmetics.
Nowadays, the cosmetics market in China is 80% owned by multinational brands. As a national brand, pien huang insisted on a high starting point for research and development. On the other hand, he vigorously expanded both online and offline markets and set up an e-commerce company. "Our official flagship store has over 10 million annual sales, and in the past double eleven, sales reached more than 3.3 million, and the staff sent 24,000 packages overnight." "The whole cosmetics sector is growing at an annual rate of 40 percent, which is a strong support for the company's development," feng told reporters.
Piece of wang Huang highlight the vitality of the cosmetics market Feng Zhongming believes that this is mainly due to the support of Chinese herbal medicine industry, it is with wang Huang drugs, also penetrate and inheriting the essence of Chinese herbal medicine. This way of returning to nature, using natural medicine and green plants for treatment and health care is the call of traditional Chinese medicine and the call of the heart of the Chinese people.